Oyindamola Johnson Emmanuel, popularly known as Dammy Krane, is a Nigerian singer, composer and performer. In January 2012, at age 20, he signed a record deal with Hypertek Digital and 960 Music Group. He is most famous for his single hit “My Dear”.Dammy Krane is known for his melodic voice, engaging lyrics and his exciting genre of African alternative music. Dammy Krane has received several nominations, including the Next Rated nomination and Rookie of the Year at The Headies 2012.
However the past few years, His fame has been a downward flow of conspiracies and less motivating news stories. Earlier last year, it was reported that he was arrested in the United states for a fraud case which was pending court decisions.
just recently, he was arraigned in the Nigerian courts about making threatens to someone. it will seem Mr Dammy Krane has a problem with anger management.
All this ill fated news as now made the musician’s mug shot appear on google. Talk about SEO at its peak.
But here is our question, is this good for his brand image especially in this fast pacing digital age?
What happens if he was nominated for an award or an ambassadorship, and the organisation or investors not knowing who he is decides to google him, who would want to associate their brand with him?